Kucoin

Up to 60% advertised on eligible fees, credited T+1 to the KuCoin account. Residents of FR, BE, TR and NL are excluded. Confirm level, attribution and exclusions in your agreement.

KuCoin can fit a crypto website that explains exchanges and their tools. Its affiliate program pays a share of eligible trading fees from referred users, with the rate depending on the publisher’s level. We see its appeal in connecting specific platform tutorials with measurable affiliate revenue. The advertised “up to 60%” deserves context, though: a payout percentage is only useful once you know which fees qualify and whether you can participate.

What KuCoin affiliate commissions apply to

The public program advertises up to 60% of eligible trading fees and commission credits to the affiliate’s main KuCoin account on T+1. This is not a share of customer deposits. Hypothetical example: qualifying trades generate 100 USDT of commissionable fees and your applicable rate is 40%. The theoretical commission is 40 USDT before any sharing with users. Trading volume is not the calculation base. Compare credited earnings and the actual rules before comparing the highest rates shown by different exchanges.

Commission tiers need results behind them

KuCoin publishes levels at 40%, 50% and 60%, with a 30-day upgrade window and quarterly performance assessments. Some levels require both qualifying new users and trading volume. The rate assigned when you join is therefore not necessarily the rate you retain. We would budget a publishing project using the level shown in the account rather than its highest possible tier. Content that mainly helps existing customers may earn useful traffic without supplying the new-user results required by the program.

Content with a concrete KuCoin use case

An order-type tutorial or an explanation of a trading bot can serve someone trying to understand a platform feature. With a grid bot, for example, explain how the chosen range works and what happens when the market moves outside it; automation is not evidence of guaranteed returns. A transaction-history guide answers a separate need and may attract mainly existing users. Distinguish pages that help people compare an exchange from pages that function as documentation. Both can be useful, but their audience and acquisition potential differ.

Exclusions can change the value of a referral

Zero-fee trades do not generate affiliate commissions. The official guide is also inconsistent about the VIP level at which referred users cease to qualify: the introduction and terms specify different thresholds. We do not turn that discrepancy into a single confident number. Ask your manager to establish the applicable rule in your agreement. It illustrates why a useful review needs to go beyond a headline rate. Do not assume every product or transaction by an attributed user earns the same commission.

Separate second-tier income from user referrals

KuCoin also presents a second-tier commission mechanism. Recruiting affiliate partners is a different activity from referring your own readers, and the applicable arrangement needs confirmation. For a publishing website, first separate links and reporting by page or channel. An exchange comparison, a tutorial and a newsletter serve different intentions. Examine attributable users, qualifying activity and credited commissions before deciding which content deserves further investment. A popular guide for existing account holders is not automatically your strongest acquisition page.

Eligibility and permitted promotion matter

The program guide excludes residents of France, Belgium, Turkey and the Netherlands. Access to a KuCoin service does not automatically mean access to its affiliate program: an affiliate’s residence and contracting arrangement matter. The rules also prohibit hijacking official traffic and using referral links as search-engine advertisements. Establish the permitted market, entity and channels before building a campaign. An English-language page can explain the program internationally without implying that every publisher reading it can join.

Our view for specialist crypto publishers

KuCoin offers subjects worth explaining beyond a signup promotion. That is its publishing appeal: a clear feature, a relevant audience and results that can be measured. The weaknesses are exclusions, conditional levels and the work of keeping tutorials current. For an eligible publisher, a focused group of pages provides a more useful starting point than adding links to every crypto article. For an ineligible publisher, the maximum rate has little practical value. Affiliate income is publishing revenue; it is not proof that readers will profit from trading or automated tools.

Comparing the offer with Binance helps separate attribution conditions and commission tiers. We would choose around the audience and qualifying activity, rather than an isolated maximum.

Public terms checked October 7, 2026. Hypothetical calculations illustrate the model; they are not our earnings.