Ad networks

Ad networks for publishers and advertisers

An ad network connects advertisers who want traffic with publishers who have visitors and advertising space. Publishers use networks to monetise a website, and advertisers use them to buy traffic. This directory lists networks that support several formats, such as ExoClick, Clickadu, PlugRush and Ero Advertising, popunder networks such as PopCash and PopMyAds, and link monetisation services such as Adfocus and Linkvertise. PopAds is also listed for advertisers and publishers.

Ad formats compared

• Popunder and pop: opens a new window or tab when a visitor interacts with the page. It reaches many visitors but is intrusive. See the popunder category.
• Native ads: ads designed to look like the content around them, usually less disruptive than pops.
• Banner (display): images or text units placed in fixed areas of a page.
• Video (pre-roll, in-stream): short video ads shown before or during video content.
• Redirects and smartlinks: send a visitor to the offer that is expected to perform best for their country and device.
• URL shortener and link monetisation: show an advertising step before the destination link. See the URL shortener category.

How publishers should choose a network

• Traffic fit: check which countries and types of content, including adult traffic, the network accepts.
• Payment terms: compare the minimum payout, the payment frequency and the payment methods.
• Ad quality: look for controls over categories, blocking options and checks against malicious or misleading ads.
• Visitor experience: test a format on a few pages first. Intrusive formats can increase bounce rates and reduce what your other pages earn.
• Reporting and pricing model: understand whether you are paid per thousand impressions, per click or per action, and how the network reports it.

What advertisers should check

Compare targeting options such as country, device, browser and operating system, the minimum deposit, and whether the platform is self-serve or managed. Ask how the network filters fraudulent traffic and whether it supports conversion tracking. A small test budget shows the quality of the traffic before you scale.

Frequently asked questions

Can I use several ad networks on one site?

Often yes, but read each network’s rules on exclusivity and on combining formats, and watch the effect on page speed.

Which ad format pays the most?

It depends on your audience, countries and devices. Test formats separately and compare results by country rather than by headline rate.

Are aggressive formats allowed everywhere?

No. Some networks and platforms restrict pops, redirects or certain content, so read the content policy before you place any code on your site.

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