Pay-per-click (PPC) is a type of online advertising in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically.
In PPC advertising, advertisers create ads and choose specific keywords that are relevant to their target audience. When a user performs a search using one of those keywords, the advertiser’s ad may appear in the search results. The advertiser is then charged a fee each time the ad is clicked. The fee is typically determined by the bid amount that the advertiser is willing to pay for a click on their ad, as well as the quality and relevance of the ad and the website being advertised.
PPC advertising can be an effective way to drive traffic to a website and to reach a specific target audience. It can also be a cost-effective way to promote products or services, as advertisers only pay when their ads are clicked. However, it is important to carefully manage and optimize a PPC campaign to ensure that it is effective and to avoid overspending on advertising costs.