Pay-per-action (PPA) is a type of online advertising in which advertisers pay a fee each time a specific action is taken by a user as a result of viewing or interacting with an ad. PPA is a variant of the pay-per-click (PPC) model, in which advertisers pay a fee each time an ad is clicked, but with PPA, the fee is only triggered when a specific action is taken by the user.
The specific action that triggers the fee in a PPA campaign can vary depending on the goals of the advertiser and the nature of the product or service being advertised. For example, an advertiser might pay a fee each time a user completes a purchase on their website, signs up for a newsletter, or downloads a mobile app.
PPA advertising can be an effective way for advertisers to drive conversions and achieve specific marketing goals. It can also be a cost-effective way to promote products or services, as advertisers only pay when a specific action is taken by the user. However, it is important to carefully manage and optimize a PPA campaign to ensure that it is effective and to avoid overspending on advertising costs.