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A white label is a product or service that is produced by one company and then rebranded and sold by another company as if it were their own. This allows the reselling company to offer the product or service to their customers under their own brand, without having to invest in the development and production of the product or service themselves.

White labeling is commonly used in a variety of industries, including software, marketing, and e-commerce. For example, a company might develop a software application and then allow other companies to purchase and resell the software under their own brand. Similarly, a company might manufacture a product and allow other companies to place their own branding on the product and sell it as if it were their own.

White labeling can be a useful way for companies to quickly and easily expand their product offerings without incurring the costs and risks associated with developing and producing new products or services. However, it is important for companies to carefully consider the reputation and credibility of the white label supplier, as the quality and reliability of the product or service can impact the reputation of the reselling company.