Display ads are a type of online advertising that involves placing an ad on a website, app, or other digital platform in order to promote a product or service. These ads typically consist of images, videos, or other multimedia content that is designed to catch the attention of users and encourage them to take a specific action, such as clicking on the ad to learn more about the product or service being advertised.
Display ads can appear in various sizes and formats, including banner ads, pop-up ads, and video ads. They can be targeted to specific audiences based on factors such as location, demographics, and interests, and can be placed on websites and apps that are relevant to the product or service being advertised.
Display ads are typically purchased on a cost-per-click (CPC) or cost-per-impression (CPM) basis, which means that the advertiser pays each time someone clicks on the ad or each time the ad is displayed to a user, respectively. These types of ads can be effective for reaching a wide audience and driving traffic to a website or landing page, but it is important to carefully consider the placement and targeting of the ads to ensure that they are being seen by the right people.