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A popunder is a type of online advertising that involves the display of a new browser window or tab behind the current window or tab that a user is viewing. These ads are typically triggered when a user clicks on a link or performs some other action on a website, and they are designed to catch the attention of users and encourage them to take a specific action, such as clicking on the ad to learn more about the product or service being advertised.

Popunders can be used to promote a wide range of products and services, and they can appear in various sizes and formats, including banner ads, video ads, and interactive ads. They can be targeted to specific audiences based on factors such as location, demographics, and interests, and can be placed on websites and apps that are relevant to the product or service being advertised.

Popunders are controversial among some users and advertisers because they can be disruptive and can potentially interfere with the user’s browsing experience. Some web browsers and ad-blocking software have implemented measures to block or limit the display of popunder ads. It is important for advertisers to carefully consider the use of popunders and to ensure that they are being used in a way that is respectful of users’ browsing experiences.